The Three Faces of Eve Psychology Analysis

The Three Faces of Eve Psychology Analysis The Three Faces of Eve, the 1957-true-based Hollywood film, deals with the case based on a true womans mental illness and her treatment as well. In the film, she is presented as Eve White, who is a shy wife and mother, just a common woman of the era. This woman is subject to severe headaches and blackouts, thats why she is sent to see Dr. Luther, a personality psychiatrist. During a conversation with his patient a new personality, Eve Black emerges, at this stage Eve White self is unaware of Eve Black, but Eve Black knows everything about Eve White. Eve Black had an extroverted, insinuating and liberal personality, she liked to smoke, dance and date men, she was single. After Eve Black becomes the dominate personality, Eve Whites husband abandons her and their daughter. After that Eve White is hospitalized after Eve Black tried to kill Eve Whites daughter. After that, Dr. Luther considered that both selfs personalities are inadequate, through hypnosis he attempts to get a traumatic event in Eves childhood, this is when he finds out that, when she was six, her grandmother died and every relative was supposed to kiss the dead body, as a way of making it easier to let go. According to the film, that was the reason she split into several personalities. During a hypnosis session, a third personality arrives, Jane, who was more stable. This personality eventually merges the other two into a single one, becoming a normal person again. Later she marries again and reunites with her daughter. During the film, some persuasive fact was that Dr. Luther asked for some other doctors opinion for the case, given the situation of not having previous studies available nor the necessary reference information at that time. The film reveals different methods to convey messages such as Dramatic, for example, the way in which the switch from one personality to another was made, understanding this was a way for the audience to know that this was happening, the acting and the sound. Another method was Humorous, an example is a way they presented Eve Black and how she behaved in the film, sometimes when she appeared, the background music was insinuating, and another one was when Eve Black tried to dance with her doctor. The last method was Factual when she was taken as a subject of studies and also when they showed all the symptoms Eve had, such as headaches, hearing voices, amnesia, and blackouts. Humor was used as a way of establishing the difference between one personality and another, thereby, the audience could perceive clearly the difference between the different personalities the character had. Some techniques are used to set the mood /give insight into the characters mood state, for example, sometimes Eve White cried as an evidence of sadness and worries when she was talking to Dr. Luther. The film also showed an Eve Black always happy when she danced with the music. Eve Black, by lying in bed, she showed she was also mad because she was tired of being in the mental hospital. She cried when her husband yields at her. The movie used music combination to show saddens. This film reveals a mental illness called Dissociative Personality Disorder (DPD), in which a person could adopt up to 100 new identities. Each self or identity, simultaneously coexisting with each other. One hundred alters is considered extreme, but cases around 15 is an average. In some cases, the identities can be complete and they have their own physical gestures, the tone of voice. The transition from one personality into another, it is called a switch. Even though the switch is usually quick, it may be exaggerated in movies, just like happened in this case. As in the real-life case of DPD, just like from which this film was based upon, rarely manifest so few personalities, actually, the woman who inspired this movie, in fact, said that she had twenty-six different personalities inside her psyche. Others documented cases run into dozens of personality manifestations. The portrayals of this mental illness in this film could be considered positive somehow because in the 50s there was not enough information about this mental illness. As a start, the way to present the symptoms, the complete personalities, could be considered somewhat right but not accurate. The portrayal showed that and early-childhood trauma was the cause for this woman to have DPD, but people with dissociative identity disorder tend to have histories of recurring life-threatening traumas such as physical or sexual abuse before age of nine, and the cause may also be extreme emotional abuse or neglect. So, in this case, the abusive husbands treatment could have been the reason too.   Ã‚   Work cited page David Schuette (2016, November 22). Retrieved from https://www.youtube.com/watch?v=gtBpM2Z98Xs Wilcox, D. L., Cameron, G. T., Reber, B. H. (2014). Public relations: Strategies and tactics (11th ed.). Boston, MA, United States: Pearson College Div.

Liberalisation in india Essay

Indian economy had experienced major policy changes in early 1990s. The new economic reform, popularly known as, Liberalization, Privatization and Globalization (LPG model) aimed at making the Indian economy as fastest growing economy and globally competitive. The series of reforms undertaken with respect to industrial sector, trade as well as financial sector aimed at making the economy more efficient. With the onset of reforms to liberalize the Indian economy in July of 1991, a new chapter has dawned for India and her billion plus population. This period of economic transition has had a tremendous impact on the overall economic development of almost all major sectors of the economy, and its effects over the last decade can hardly be overlooked. Besides, it also marks the advent of the real integration of the Indian economy into the global economy. This era of reforms has also ushered in a remarkable change in the Indian mindset, as it deviates from the traditional values held since Independence in 1947, such as self reliance and socialistic policies of economic development, which mainly due to the inward looking restrictive form of governance, resulted in the isolation, overall backwardness and inefficiency of the economy, amongst a host of other problems. This, despite the fact that India has always had the potential to be on the fast track to prosperity. Now that India is in the process of restructuring her economy, with aspirations of elevating herself from her present desolate position in the world, the need to speed up her economic development is even more imperative. And having witnessed the positive role that Foreign Direct Investment (FDI) has played in the rapid economic growth of most of the Southeast Asian countries and most notably China, India has embarked on an ambitious plan to emulate the successes of her neighbors to the east and is trying to sell herself as a safe and profitable destination for FDI. Economic liberalization is a very broad term that usually refers to fewer government regulations and restrictions in the economy in exchange for greater participation of private entities; the doctrine is associated with neo-liberalism. The arguments for economic liberalization include greater efficiency and effectiveness that would translate to a â€Å"bigger pie† for  everybody. Since 1977, and specially after 1985-86, the Government has embarked upon a series of economic reforms leading towards liberalization and deregulation Subsequently, there has been a significant improvement in the growth rate of the country-from the long existing, low rate of income growth of 3.5 percent to an average growth rate of 5.5 per cent and above. Until July 1991 when the new Congress Government came to power. Since then the change in the policy packages have picked up momentum. There have been major changes since July 1991. The present Man Mohan Singh led Congress Government came into power in 2004. It has further extended the liberalization policy started in 1991. In its 2004-2005 and 2005-2006 budgets, the government has brought along with almost simultaneous changes in trade and finance announced outside the Budget.

Marketing Research And Sustainable Management Practice

In such a volatile and complex industry as tourism, marketing research, an integral part of marketing planning process, plays a crucial role in shaping a framework that guides Destination Management Organisations’ (DMOs) decisions, be it public or private. At operational level, market intelligence would help DMOs gain market insights, bridge the gap between tourism products and visitors and potentially explore new markets. Without market data, goal and objectives would be unrealistic thus resulting in inefficient marketing programmes. The report discusses attempts to promote San Juan Islands - an archipelago part of the U.S. state of Washington, through their marketing plan. Drawing on the marketing process proposed by Middleton et al. (2009) and relevant literatures, what emerges from the plan is the lack of market data, lack of measurable objectives and lack of sustainable management practice. As a result, the report recommends a comprehensive marketing research and sustaina ble management practice. 2. INTRODUCTION San Juan Islands, locating in the Salish Sea and north east of Seattle, comprise of three main islands: San Juan Island, Orca Island and Lopez Island. Their particularly scenic nature and abundant wild life have transformed a traditionally rural county into America’s recent favourite place for retirement. Still a natural resources-based economy, San Juan Islands’ landscapes have been reinvented and commodified for tourism. As such, tourism plays a centralShow MoreRelatedEssay about Innovation Management and Market in Global Enterprises880 Words   |  4 PagesInnovation Management and Marketing in Global Enterprises by Ersun and Karabulut (2013) is an article that presents varying positions of several writers on the importance of establishing innovative strategies in developing and managing new product and markets in the global business communities. The concept of innovation in this article is defined in terms of products, processes, marketing and management practices . The product of innovative strategies as outlined in the article is understood toRead MoreSustainability in Australian Business: Principles and Practice1420 Words   |  6 PagesThe Relevance of Sustainability in Marketing Decision Making Introduction Sustainable marketing calls for socially and environmentally responsible actions that meet the present needs of consumers and businesses while preserving and enhancing the ability of future generations to meet their needs (Kotler amp; Armstrong 2012, p. 582). The aim of sustainable marketing is to satisfy the customer’s the needs and wants while also putting high emphasis on the environment and the social issues and thusRead MoreLush Fresh Handmade Cosmetics : The Maintenance Of Valued Resources1604 Words   |  7 Pagesminerals, air quality etc. Risking these precious resources by conducting unsustainable practices causes a major decline in the long term quality of life, destruction of the environment and possible extinction of non-renewable resources. Issues with unsustainable practices are gaining more awareness within society and communities recently. This arising puts pressure on organisations to implement and integrate sustainable policies as part of their business cult ure to gain economic and cultural popularityRead MoreAnalysis Of The Acquisition Of Koko Black1670 Words   |  7 Pagesoperations to remain competitive. Even the literature has revealed that businesses armed with sustainable resources and capabilities will not only help to improve social and human welfare but also overall achieve organisational objectives (Sharma, 2003). In view of increasing the financial resources and boost Koko’s sales, we propose to undertake a project to investigate and develop a sustainable marketing mix, comprising of Product, Place, Pricing and Promotional strategies. The expected durationRead MoreMy Voice : Management Of Change813 Words   |  4 PagesMy Voice: Management of Change. There is nothing permanent except change. The present era characterized by globalization, intensified competition, privatization, rapid changes in the business environment, including economic environment, political-regulatory environment, socio-cultural environment, demographic environment, technological environment, physical environment, including changes in the micro environment of business makes for highly dynamic business environment and the need to manage changeRead MoreMarketing sustainability1333 Words   |  6 Pagesï » ¿The relevance of sustainability in marketing decision making What is marketing? What exactly is marketing? Is it just convincing people to buy products through various media? Billboards, TV commercials, junk mail and magazines filled with advertisements? From the consumer’s perspective, that is how it seems (Kotler et al. 2010, p. 5). But from a business’s standpoint, marketing is viewed very differently. Marketing is viewed as being based on an exchange relationship between a business and itsRead MoreMEDICAL TOURISM Malaysia has documentation of more than 20% expansion in medical tourism over the800 Words   |  4 PagesOrganization: The World Wildlife Fund for Nature organization is start working 1972 in Malaysia. WWF Malaysia aim is to protect the natural environment. WWF Malaysia early work focused on the important natural habitats of wildlife research. Later extended to protected area management. Today, the WWF work involves a wide variety of natural environmental problems; it is combined with aspects of policy work, environmental education, public awareness and advocacy activities. Performance and Coverage: WWF MalaysiaRead MoreEssay on Similarities and Differences Between TH1700 Words   |  7 Pagesdistance should be more than 100 kilometers and the activity must finish at where it started. (French, C 2000 p4-p6) 1.2. Hospitality: The Oxford English Dictionary (Soanes Stevenson, 2003, p. 839) gives hospitality a definition as ‘the act or practice of being hospitable; the reception and entertainment of guests, visitors or strangers with liberality or goodwill’. Giving a working definition, todays’ hospitality is operated in a commercial way in which services related to travel, accommodationRead MoreB2b Branding : A Sustainability Perspective1377 Words   |  6 Pagesquality of life of future generations† (Jones 2008)2 Sustainability is increasingly drawing the attention of scholars, policy makers, and companies, as the latter are recognizing the necessity and opportunities of implementing sustainable practices in their operations. Marketing plays a substantial role in both applying such initiatives and promoting them, which can be greatly supported through brands. 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Human Resource Management at Google - 1183 Words

Google is one of the multinational corporations with excellent human resource management. Critical analysis and global rating shows that it has a good corporate culture as far human resource management is concerned, and has kept improving over time. Its current status in which the employees’ involvement in overall decision making and production has significantly boosted its performance. By adopting participatory decision making, its daily value creation activities is subject to refined ideas from critical evaluation and analysis of alternative opinions of the employees (Lawler Hundley,2008). This brings a sense of belonging to the employees boosting their morale which can be reflected in improved productivity. This has created a tradition of participatory decision making that explores the benefits of creative and innovative contribution of the workers towards sustainable value creation activities. Firms where top management makes critical decisions, the workers may be constra ined to deliver under harsh rules and regulations. In the case of Google, the decisions made are objective rather subjective in the sense that they capture the interest of the majority while taking team goals as priority (Kandula, 2007). This has the effect of helping the workers to unleash their potential in the overall production and management process a factor that has seen the firm maintain high standard of quality at an environmentally feasible level. There is a significant amount of perks workersShow MoreRelatedGoogle s Human Resources Management2152 Words   |  9 PagesIntroduction According to (Sullivan, 2013) Google has shifted into the top 3 most valuable firms in the world. Google’s success can be credited because of their successful human management, the result of using â€Å"people analytics† in their human resources management (Sullivan, 2013). Google is a technological firm, which requires new innovation, and Google has found a way to spike innovation in their employees by using people management (Sullivan, 2013). (Sullivan, 2013) has mentioned that for anRead MoreHuman Resource Theories and Concepts1609 Words   |  7 Pagesusing Human resources models, concepts and assumptions, how and why people are of value to organisations and how and why it is assumed that HRM/SHRM can contribute to company success through valuing and managing its employees. According to Legge (2009 pg77), human resource management is defined as the strategic and approach to the management of an organizations most valued assets which is the people or the staff members. There is a traditional definition or way of human resource management andRead MoreOrganizing Function of Management Essay1016 Words   |  5 PagesFunction of Management Organizing Function of Management The purpose of this paper will be to evaluate the organizing function of management. 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Any engineer in the company has aRead MoreGaining a Competitive Advantage Through Hrm Practices1068 Words   |  5 PagesTargets Google’ targets from the website can show that Increment function is actually a costly game for others, and platform, Google are building this makes it cheaper, more easily develop and run ratio who all the application of network size. Besides that, this is a distributed computing platform, can manage the server cluster nodes10 million data set of in the network size. It includes a PB level, distributed, fault-tolerant file systems, distributed RPC code, may be Shared memory and processes

Tobacco Regulation Act Of 2003 - 1309 Words

I should like to reply in three different aspects: 1. Smoking in Philippine Setting, 2. Related Diseases to Smoking in the Philippines, and 3. Comparison between Philippines and Canada on Smoking 1. Smoking in Philippine Setting A joint collaborative effort of the Republic of the Philippines Department of Health (DOH) and National Statistics Office, through DOH’s100% Smoke-Free Philippines campaign backed by Philippine’s Republic Act 9211, The Tobacco Regulation Act of 2003, conducted two related important studies regarding smoking. Both researches were published last February 16, 2012 as factsheets for public references. The first study focuses on Youth/Student population and the second one was on adult. (http://www.smokefree.doh.gov.ph/index.php) Under the youth research, Philippines Global Youth Tobacco Survey (GYTS), it concluded that 46.2% of students had ever smoked cigarettes, which is tantamount to more than 1 in 5 students surveyed. Almost 9 in 10 of students surveyed saw anti-smoking media messages and over two-thirds of them think smoke from other is harmful. The study further concluded that approximately 86% of the current smokers want to stop smoking. (http://www.smokefree.doh.gov.ph/uploads/attachments/21120174fe4f9af941b855fef2a6741e3ddd7237.pdf) In comparison, under Philippines Global Adult Tobacco Survey (GATS), among adults 15 years or older, 28.3% were current tobacco smokers, representing 17.3 million Filipinos. Close to GYTS, 4 in every 5 FilipinoShow MoreRelatedRegulatory Agency Paper1549 Words   |  7 PagesFederal Drug Administration is an agency within the Department of Health and Human Services. The FDA organization consist of the Office of Commissioner and four directorates overseeing four core functions of the agency: Medical Products, and Tobacco, Foods, Global Regulatory Operations, and Policy, and Operations† (FDA, 2011). The FDA is responsible ensuring the safety of the public by making sure the product used is not contaminated. The FDA is responsible in speeding up advancementsRead MoreVietnam s Smoking Situation As A Case Study885 Words   |  4 Pagesfemale smokers in future. More seriously, smoking also influenced to non-smokers who was suffering second-hand smoke. In 2001/2002, 63% Vietnamese families have smokers and 71% Vietnamese children under 6 year old lived in smoking environment. Tobacco use has been a leading cause of killing non-communicable in Viet Nam, such as lung cancer. According to a report in 2007, 87% of lung cancer male patients in Viet Nam were ‘current or ex-smokers’ and this number of female patients was 11%. It causedRead MoreCriminal Vs. Civil Law1055 Words   |  5 Pagesfiled in corporate America. Criminal law, â€Å"a body of rules and statues that define conduct prohibited by the government because it threatens and harms public safety and welfare and that establishes punishment to be imposed for the commission of such acts.† Substantive criminal law there’s a crime and it may require punishment. Crimes can be defined as felonies or misdemeanors. Felonies are much serious with evidence proofing could be punishment of many years in jail or even death. While misdemeanorsRead MoreWhy Tobacco Is The United State Of America, Brazil, India, And Turkey1059 Words   |  5 PagesTobacco plant is the same as botanical family such as tomatoes, potatoes Peppers or eggplants. Adaptive types, which can be growing economically from 50 degree northern and 40 degree southern. More than 100 counties are growing tobacco like China is growing the most then United State of America, Brazil, India and Turkey. Indonesia grows cultivated which is called by name† bright tobacco† the reason is because of its yellow to orange colour, just like Virginia tobacco after the United State of AmericaRead MoreEffect Of Smoke Regulation On Hospitality Industry1457 Words   |  6 Pagesshould be presented as logical arguments and in such a way that sequence of the article sections will correspond to a model or chain of reasoning that applies to such article (Krathwohl, 2009, P.62). However, the research article by Hyland, et al (2003) does not seem to have the framework or follow this model or organized in â€Å"chain-of-reasoning sequence/format for some reasons best known by the authors’. Beside, Krathwohl, (2009) pointed out that thi s chain-chain-of reasoning model applies differentlyRead MoreGlobal Tobacco Control, An Analysis1502 Words   |  6 Pageslargest tobacco market, Indonesia has become a well-known smoking nation, where approximately 67% of the male population, aged 15 and over, consume an average of 10 cigarettes a day (Nicter et al., 2010). Meanwhile, secondhand smoking becomes a prevalent issue as the Indonesian government fails to enforce strong anti-smoking legislation and educational movements. Indonesia is the one of the few countries who has not signed the World Health Organization’s (2011) Framework Convention on Tobacco ControlRead MorePersuasive Speech Outline1028 Words   |  5 Pagesthe harm it can give to the smoker, the non-smoker and the environment. Then, I will talk about some solutions to the problem and finally, I will tell you how you will benefit from giving up smoking. NEED/PROBLEM STEP: 1. What does Cigarette/Tobacco smoking does to a smoker? A. Cigarette contains chemicals that are harmful to smokers and non-smokers. Cigarette contains 4000 chemical compounds. These toxic ingredients in cigarette smoke travel throughout the body causing damages in several differentRead MoreTobacco Control Policy910 Words   |  4 Pagessmoking in prisoner groups are two to three times greater than in the general population and have remained intractably high (Singleton et al., 1999; Lester et al., 2003; Papadodima at al., 2009). As a consequence, prison populations experience far worse health outcomes than in the general population (Biswanger et al., 2014) and subsequently tobacco control policy in prisons is seen as a major opportunity to address this (PHE, 2015). Currently, such policies have largely consisted of interventions utilisedRead MoreTruth or Lie?1230 Words   |  5 Pagestheir life. 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Unlike cigarettes, nothing is burned, and there is no smoke released

Legal Process Free Essays

Discrimination is rampant.   In the workplace, employment discrimination can take various forms.   According to the United States Equal Employment Opportunity Commission (2004. We will write a custom essay sample on Legal Process or any similar topic only for you Order Now ), â€Å"it is illegal to discriminate in any aspect of employment†.   Employment discrimination can be based on sex, race, color, religion, disability or sexual orientation.   â€Å"federal and state employment discrimination laws prohibit employers from engaging in unfair employment practices† (Justia.com, n.d.). Most of the employment discrimination cases are handled first by the Equal Employment Opportunity Commission before a case may be filed in court. According to the U.S. Office of Personnel Management (n.d.), the Equal Employment Opportunity or EEO complaint process â€Å"is a legal process designed to resolve allegations of employment discrimination and retaliation†. The legal process sis composed of three parts.   First is the â€Å"pre complaint counseling process.   Second, the â€Å"formal complaint process.   Lastly, â€Å"the appeal process†Ã‚   (U.S.   Office of Personnel Management, n.d.). At the counseling process, John will be referred to an officer so that he may be apprised of his rights and the remedies made available for him under the various equal employment opportunity laws.   This is where John can be advised of the best course of action to take and the corresponding costs and benefits of the relief.   The formal complaint process shall commence after John filed a charge and the investigation proper.   At this stage, the complainant, John, and the respondent, and his employer, are already entitled to the right to appeal.   Should they feel that the Equal Employment Opportunity Commission erred in its resolution or investigation, they may file an appeal according to the provisions of law. If a person feels that his employment rights as regards equal employment opportunity have been violated, he can start the legal battle by filing a discrimination complaint at the Equal Employment Opportunity Commission.   However, it should be noted that another person may also file a complaint in behalf of another person who has been discriminated against (The U.S.   Equal Employment Opportunity Commission (2007. In John’s case, he can start his complaint by filling out an â€Å"intake questionnaire† which shall be submitted to the nearest Equal Employment Opportunity Commission office either personally or by mail.   According to the U.S. Equal Employment Opportunity Commission (2007), â€Å"an intake questionnaire or other correspondence can constitute a charge under the statutes if it contains all the information required by EEOC regulations governing the contents of a charge and constitutes a clear request for the agency to act†. In order to complete the charge, relevant information should be provided including the names, addresses and contact numbers of the complainant and the respondent employer.   A short description of the acts complained of or of the acts constituting the violation.   After which, John should see the Federal Sector Equal Employment Opportunity Complaint Processing (The U.S. Equal Employment Opportunity Commission, 2007). After the complaint has been filed, the Commission will inform the respondent of the nature of the complaint.   Then, the Commission will act on the complaint either by referring it to a priority investigation if it appears that there is a convincing proof that a violation indeed happened; or request for a follow up investigation should the complaint need additional evidence.   However, settlement efforts can be resorted to at any stage of the investigation. In this case, should John’s employer be willing to negotiation or submit into alternative disputer resolution like mediation.   However, should these efforts prove unsuccessful, the investigation shall continue.  Ã‚  Ã‚   After investigation, the EEOC will issue recommendation and judgment as to the charges.   After which, should the EEOC decide in favor of John, a â€Å"right to sue† can be issued in his favor so that eh can file a formal complaint in the courts of law. The suit should be filed within 90 days following the issuance of the â€Å"right to sue† (The U.S. Equal Employment Opportunity Commission, 2003).   Pursuant to Title 28, U.S. Code, Section 1914, John is required to pay a filing fee, which can be given back to him should judgment be rendered in his favor together with all other costs of litigation.   John should know that under the law, he is entitled to a number of remedies. He shall be entitled to back wages, reinstatement, hiring, promotion or reasonable accommodation; including the payment of attorney’s fees and other costs of the suit.   Compensatory damages can also be awarded should intentional discrimination be found (The U.S. Equal Employment Opportunity Commission, 2003). Once a complaint is filed in court, it shall undergo the usual proceedings in court until a judgment is rendered and the judge in order for the decision to be adhered to, either in favor of John or his employer issues a Writ of Execution. References The Federal Judiciary. (n.d.).   Frequently Asked Questions.   Retrieved January 12, 2008 Justia.com. (n.d.).   Employment Discrimination.   Retrieved January 12, 2008, from http://www.justia.com/employment/employment-discrimination/ The U.S.   Equal Employment Opportunity Commission. (2003). EEOC’s Charge Processing Procedures.   Retrieved January 12, 2008, from http://www.eeoc.gov/charge/overview_charge_processing.html The U.S. Equal Employment Opportunity Commission. (2004).   Discriminatory Practices.   Retrieved January 12, 2008, from http://www.eeoc.gov/abouteeo/overview_practices.html The U.S. Equal Employment Opportunity Commission. (2007).   Filing a Charge of Employment Discrimination.   Retrieved January 12, 2008 U.S.   Office of Personnel Management.   (n.d.).   Laws and Executive Orders.   Retrieved January 12, 2008, from http://www.opm.gov/disability/appempl_5-01.asp How to cite Legal Process, Essay examples

Marketing Mix of Walton Group of Bangladesh free essay sample

Recent production and selling of motorcycle and air-conditioner testifies that position of Walton. Walton has a goal to double overall market share in the next 5 years. It has successfully positioned itself as a customer friendly and eco-friendly company. Its after sales service has contributed tremendously in building this image in customers’ minds. Since its target market is middle-income people, the price of their products is comparatively lower than those of competitors’. This strategy helps the company greatly in a price sensitive consumers market. In recent years Walton has increased promotional activities through organizing various national sports events. Further investigations have revealed that to achieve the role of market leader, it will face challenge from foreign brands. Moreover, rapidly growing demand from customers for electronic products may put pressure on Walton. It has adopted market penetration, product development and market development strategy for future growth. The report has found the prospects of Walton promising in its current position. Favorable government policy will help it expand domestic and international markets in the future. . Introduction 1. 1. Origin of Report: This report was assigned by Professor Syed Munir Khasru, the BusinessCommunication instructor of BBA 19 th batch, Institute of Business Administration,University of Dhaka. 1. 2. Objectives: ? Learning a didactic approach to Business Communication. ? Incorporating theoretical education with practical experience. ? Gaining knowledge about the current market trend of the country. ? Getting acquainted with different policies, rules and regulations of the government on the products concerned. 1. 3. Methodology: The methodologies used in the research process for this report, were: Data Collection: Primary data is the information that we collect first-hand and secondary data is theinformation collected by others and used by us. For data collection, we used threeapproaches: a. First, we conducted some field research. We went to some Walton retail outletsand asked the customers about their valuable suggestion and opinions. b. We searched about Walton on the Internet and found some important informationregarding their company background, product lines and promotional programs. c. We went to Walton head office and collected the annual reports for WaltonBangladesh for the year 2010. Surveys: For surveys, we made a questionnaire for the buyers. The questionnaire for the buyersincluded questions about their economic background, their preferences and their buying budget and frequency. To circulate the questionnaires, we followed two approaches: a. We handed the questionnaires personally to people. We went to the retailoutlets and gave the questionnaire to the people there and collected their answers. Then we chose some random prospective buyers and handed themthe questionnaire prepared for them. The random sampling included peoplefrom our residential areas, our friends and the students from differentdepartments of University of Dhaka. b. For the prospective customers, we used an online survey. We circulated thequestionnaire in different Facebook groups and collected the answers. Record analysis: After collecting the data, we recorded them. Then we analyzed them by doing thefollowing:a. We collected the survey answers and made charts and graphs using that data for supporting the report. b. Then we analyzed Walton’s annual reports and extracted our required figuresfrom them. . 4. Limitations: Though we tried our best to make a hundred percent perfect report, a few limitations held us back. The main limitations that we faced, were – a. As many of the common products were barred, we had to choose one from alimited number of options. a. As many of the common products were barred, we had to choose one from a limited number of options. b. When we went to collect infor mation from the Walton outlets, they were not fully able to cooperate with us, as our required information was confidential. c. There was not enough data in the websites. 2. Company and Market Background: 2. 1. Electronics Market in Bangladesh The Electronics Market in Bangladesh is an ever-rising industry. The appropriate marketsize has never been determined as it is ever changing. The whole market can be separatedinto several segments like: ? Semiconductor Market ? Electronics Appliances Market ? Raw Materials and Spare Parts Market ? IT MarketWalton is one of the major players in the electronic appliances market. They are alsomanufacturing motorcycles alongside home appliances such as television, refrigerators,air-condition etc. The market of these products relies heavily on the average household income. For most people in Bangladesh home appliances had been luxuries they, which they cannot afford, but recently the situation have been changing. Over the last 10 years, there has beenmassive economic growth in the country, which has increased the income of lower-middle and middle class people. So the demand for home appliances has increasedsubstantially. If we look at the annual GDP growth of the country in the last 10 years, we can see thatthere has been a steady increase. Figure 01 : Annual GDP growth of Bangladesh: One of the main reasons of this growth has been because of the increased investment inthe fast growing sectors of the economy, which has reduced the rate of unemploymentdrastically over the years. It is evident that the increase in earning of the population has also had an impact on the buying behavior. Middle and upper middle classes have emerged and reached a certainlevel that is attractive for the importers and manufacturers. Bangladesh Bank has therecords of imports of Home Appliances over the years. Table 01 : Import of Home Appliances (BDT): At first there was a huge growth to the numbers of Home Appliances imported in thecountry, but the numbers have declined in recent years, as tax holidays on imported partsand high import tax on electronic products have made companies focus on assemblingand manufacturing their products in Bangladesh. 2. 2. Walton HIL: Walton Hi-Tech Industries Ltd (Walton HIL) is one of the best companies in the electronic sector of Bangladesh. Walton is one of those few Bangladeshi companies that export electronic products since most of the companies in Bangladesh import products of various famous brands. The company was established in 1977. Since then, it has been setting new benchmarks in production of electronic goods in Bangladesh. The company has a yearly production capacity of 1. 4 million pieces of fridge, 300,000 pieces of air conditioner and 300,000 pieces of motorbike . In its early stage, the company used to produce home appliances. Today their product mix includes Mobile Phone, Generators, and Motorbikes. In 2009 the company signed an agreement with the Malaysian auto manufacturer Ageth to set up an automobile plant in its factory premises. After meeting the local demand the company is exporting its products to Qatar, Dubai, Abu Dhabi and Kuwait of Middle East, Ghana of Africa and India, Nepal and Bhutan of South Asia, and U. S. A. It also wants to export its products to France, Italy, Germany,Spain and other European countries. Walton has been successful in capturing this large international market because of its high quality products. To ensure this high quality of products all the members of the Walton family, both factory and administrative members,work very hard round the year. The factory of Walton is situated in Savar and the corporate office is at Dilkusha C/A,Dhaka. There are 120 outlets of Walton throughout the country so that customerseverywhere can buy Walton products. Walton has a dedicated team of skilled engineersand technical personnel from home and abroad who ensure quality products for thecustomer. Because of this highly skilled team Walton can offer the customers a widerange of products. 2. 3. Competitor Analysis: In the field of home appliances such as television, refrigerator, freezer, air-condition etc. some of Walton’s competitors are: TABLE South Asia, and U. S. A. It also wants to export its products to France, Italy, Germany,Spain and other European countries. Walton has been successful in capturing this large international market because of its high quality products. To ensure this high quality of products all the members of the Walton family, both factory and administrative members,work very hard round the year. The factory of Walton is situated in Savar and the corporate office is at Dilkusha C/A,Dhaka. There are 120 outlets of Walton throughout the country so that customerseverywhere can buy Walton products. Walton has a dedicated team of skilled engineersand technical personnel from home and abroad who ensure quality products for thecustomer. Because of this highly skilled team Walton can offer the customers a widerange of products. 2. 3. Competitor Analysis: In the field of home appliances such as television, refrigerator, freezer, air-condition etc. some of Walton’s competitors are:Most of these brands have been in this market for a long time. But none of them wereable to match the market growth of Walton in the last 3 years. Although LG-Butterfly isthe No. home appliances brand in the country, Walton is catching up fast. Walton has started manufacturing major parts for the assembly of motorcycles. Right nowthey hold nearly 8% of the market share. Its competitors are: ? Bajaj ? Hero Honda ? Dayun ? TVS ? Singer ? Butterfly 2. 4. Market Share: By conducting a survey among consumers we were able to determine peoples’ preferenceof brands while buying home appliances and whi ch brand of product they have bought. The market demand of different brands of television, refrigerator and motorcycles has been calculated by survey method. It must be noted that had the survey been centered onmiddle class families in rural areas, Walton would have had a much higher market sharesince these people are the main target market of Walton. Also, Since Walton is the soledomestic producer among these brands; it enjoys some tax reduction that makes it capableof manufacturing and selling its product at reasonable prices. This facility providesWalton with a competitive advantage. Hence, Walton plans to target another 15% of themarket in the next 5 years and they are confident that they will be able to easily achievethat target.